Services

Whether you need a comprehensive program or support for your internal activities, Caryl Communications can help. Our talented team serves in a variety of capacities, from press correspondent to media spokesperson to full-service marketing consultant.

MEDIA RELATIONS

News Releases and Feature Articles
Releases serve as the backbone of our PR campaigns while providing valuable resources for print, broadcast and Internet press. As content providers, we develop story ideas and professional copy for our established media contacts to push your news through traditional and new media outlets.

Relationships with the Press
Reporters need a pool of reliable, articulate sources. As your press correspondent, we introduce you to reporters in your industry to generate credible, continuous visibility and established relationships with media.

Social Media
Caryl Communications utilizes some of the leading social media tools today to push client's news through the Internet and achieve national and International exposure. This includes Twitter, Facebook, LinkedIn, YouTube, Blogs and Internet news sites.

SPECIAL EVENTS, PANELS AND AWARD NOMINATIONS

Grand Openings, Ribbon Cutting Ceremonies, Groundbreakings and More
Special events draw extensive media attention. We work with you to plan creative, memorable events that impress your customers and achieve exciting media and prospect interest.

Awards, Panels and Speaking Opportunities
Through our expansive network of organizations and research services, we identify high-profile award nominations as well as speaking opportunities to enhance recognition for your firm while establishing your professional industry expertise among targeted audiences.

MARKETING AND CONSULTING SERVICES

Strategic Communications Programs
Because we develop an in-depth understanding of our clients' businesses through our public relations, Caryl Communications is well positioned to identify communications requirements and develop programs for segmented audiences including employees, customers, investors, brokers or any targeted group.

Marketing and Communications Consulting
Caryl Communications also provides consulting services to offer completely integrated marketing, advertising and Internet promotion through our internal expertise and work with a variety of adjunct agencies. Working with respected and talented professionals, we achieve consistent results incorporating Social Media, Internet and print marketing tools, online and print newsletters, brochures, ads, fliers and other collateral materials.

Provide a Public Relations Staff without Employee Overhead
Caryl Communications includes a team of professionals and adjunct services to coordinate a variety of activities. We offer skilled writers, administrative personnel, state-of-the-art technology and consulting on all ancillary services (advertising agencies, design firms, photographers, event planners and more) to satisfy any marketing or communications challenge.

Stimulate Customer Goodwill
Many articles will involve news about your clients. New customers will appreciate the opportunity to provide input, preview articles and ultimately see their names in print without incurring any expense.

MEASURING AND LEVERAGING YOUR RESULTS

Measurement
In addition to clip reports and advertising equivalency value analyses, our reporting mechanisms enable us to show how many impressions you have on the Internet, circulation of print news, the ratio of online and print results, content analysis and more. We also measure the tremendous impact that your PR program has in search engine optimization (SEO).

Leveraging your clips
By retaining news clipping services, and our own internal search services, we obtain copies of most articles and impressions that appear about your organization. In turn, we push links through our social media and prepare news blasts with links from the original source, offering opportunities for you to deliver credible news to your prospects and clients.

Building Your Collateral Packages
By purchasing reprint permission on key articles, clients can incorporate their news into their collateral packages, enhancing your reputation and showcasing your knowledge.

INTERNET MARKETING

Web sites
An attractive, interactive Web site is a requirement for every business, and anyone who has not updated their site in the past two years is likely missing a great deal of opportunities through search engine optimizations. As a result, Caryl Communications Inc. works with leading Internet consultants in the region to ensure an attractive, highly marketable Web site.

Social Media
In addition to marketing your news through social media, we provide content for all your social media activities and work with SEO and strategic social marketing professionals to incorporate your social media program into your entire communications and marketing programs.

Search Engine Optimization (SEO)
This is one of the most critical areas of marketing today, to make sure every Internet activity and tool used is being optimized so that search engines, and prospects, can find you. SEO needs to be considered from the onset and throughout your marketing activities. We work with you, your providers and/or our strategic alliance of firms to develop keywords and strategies to ensure that people will find you, even if they don't know your name.