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$100K Donation Supports Education Initiative for Skilled Nursing Professionals 

MORRISTOWN, N.J., Aug. 5, 2021 – Atlantic Health System this summer launched a Community Palliative Care Learning Collaborative (C-PCLC) developed with financial support from Marquis Health Consulting Services and led by a team of Atlantic Health palliative care and integrated care experts. The initiative aims to provide resources to educate and empower skilled nursing healthcare professionals, supporting expanded access to palliative care in skilled nursing settings. 

Nearly 20 New Jersey skilled nursing facilities are participating in the year-long C-PCLC program, which ultimately supports community partners in fulfilling state legislation requiring access to palliative care. Marquis’ $100,000 grant is funding all aspects of the initiative, from overall planning; to the development of a proprietary web-based portal; to the creation of print/video content, webinars and other educational materials; to quarterly training events. 

“Marquis Health Consulting Services is pleased to support this incredibly meaningful work being put forth by Atlantic Health System,” said Norman Rokeach, founder and president of Marquis Ltd. “Improved knowledge, education and collaboration within palliative care represents a great opportunity for all. Working together we can make a difference.” 

Palliative care is a specialized medical model for people living with a serious illness. It focuses on relieving symptoms and stress, with the goal to improve quality of life for both the patient and their loved ones. Palliative care often accompanies curative treatment and is administered by a trained team of doctors, nurses and specialists. 

Atlantic Health’s C-PCLC will also serve as a development model for expanded use.  

“As a system, we are consistently looking to transform how we deliver care to ensure we are achieving the best outcomes for both our patients and their loved ones,” said Yvette Vieira, manager, Palliative Care and Bioethics, Atlantic Health System. “Thanks to this support, we are able to provide a more seamless continuum of care across all services with our post-acute partners.” 

About Atlantic Health System 
Atlantic Health System is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area. Powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, Atlantic Health System serves more than half of the State of New Jersey including 11 counties and 4.9 million people. The not-for-profit system offers more than 400 sites of care, including seven Garden State hospitals: Morristown Medical Center in Morristown, Overlook Medical Center in Summit, Newton Medical Center in Newton, Chilton Medical Center in Pompton Plains, Hackettstown Medical Center in Hackettstown, Goryeb Children’s Hospital in Morristown and Atlantic Rehabilitation Institute in Madison. 

Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and joins Atlantic Accountable Care Organization and Optimus Healthcare Partners as part of Atlantic Alliance, a Clinically Integrated Network of more than 2,500 health care providers throughout northern and central New Jersey. 

Atlantic Health System provides care for the full continuum of health care needs through 16 urgent care centers, Atlantic Visiting Nurse and Atlantic Anywhere Virtual Visits. Facilitating the connection between these services on both land and air is the transportation fleet of Atlantic Mobile Health. 

Atlantic Health System leads the Healthcare Transformation Consortium, a partnership of seven regional hospitals and health systems dedicated to improving access and affordability and is a founding member of the PIER Consortium – Partners in Innovation, Education, and Research – a streamlined clinical trial system that will expand access to groundbreaking research across five health systems in the region. 

Atlantic Health System has a medical school affiliation with Thomas Jefferson University and is home to the regional campus of the Sidney Kimmel Medical College at Morristown and Overlook Medical Centers and is the official health care partner of the New York Jets. 

Based in Brick, N.J., Marquis Health Consulting Services is a highly skilled and vision-driven nursing home consulting company currently supporting Mid-Atlantic and New England facilities totaling nearly 6,000 skilled nursing and assisted living beds.       

PHOTO CAPTION: At the C-PCLC launch event (L-R) Atlantic Health’s Kerry Mowry, Director, Corporate and Foundation Relations, Overlook Foundation, and Yvette Vieira, Manager, Palliative Care and Bioethics; Marquis Health Consulting Services’ Michael Smith, Division President, and Jennifer Hertzog, Vice President of Marketing and Business Development-Mid Atlantic; Atlantic Health’s Dr. Brenda Matti-Orozco, Chief, Division of General Internal Medicine and Palliative Medicine, Medical Director, The Nancy & Skippy Weinstein Inpatient Hospice and Palliative Care Center; and Norman Rokeach, President, Marquis Ltd. Photo credit: Atlantic Health System  


Marquis Health Consulting Services 
1608 Suite 301 Rt. 88, Brick, NJ  08724 

Media Contacts:  
Sandy Crisafulli / Emma Ackel 
Caryl Communications 
201-796-7788 / 

Louise Gonzalez
Atlantic Health System