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Urban Brand Hotel, the First in Northern New Jersey, is Slated to Open Early 2018

NEWARK, N.J., Nov. 30, 2017 – Eight lucky interior design students from Brookdale Community College in Middletown, N.J. were treated to an insider’s look at the TRYP by Wyndham Hotel, which is under renovation in Newark’s central business district. Built on the site of the former St. Francis Hotel, TRYP by Wyndham is a specialty urban hospitality brand that connects the traveler to the community in each location. Certified interior designer Blanche Garcia, WELL AP, LEED AP, ASID, owner of B. Garcia Designs, is doing the interior design throughout main level and guest rooms. TRYP Hotel is owned and being developed by Berger Organization, a diversified real estate development and management company based in Newark. TRYP by Wyndham is located at 24 East Park Street.

Garcia, who has appeared on the Travel Channel’s “Hotel Impossible,” spoke about hospitality design at a recent student career day at NJIT sponsored by ASID (American Society of Interior Designers). After the students showed strong interest in seeing the TRYP Hotel project, Garcia arranged a personally guided tour so they could see what a hospitality project in the works looks like up close.

“The students got a firsthand glimpse into the transformation that will turn this location into a premier hospitality destination in Newark,” said Garcia.

The new hotel will have multiple lounge areas, a custom bar, sushi restaurant, gym, and a variety of guest room models; among them will be a family-style room with modern bunk beds and an exercise room for the business traveler.

“The TRYP brand is about spaces that connect the traveler to the community so visitors get the flavor of the city that they are visiting. Newark has so much to offer, and so it wasn’t hard to integrate some of that culture into the design of the hotel.” Among the features and experiences Garcia is incorporating into TRYP Hotel in Newark are:

  • The ability to take a selfie with a human-scale replica of Thomas Edison’s light bulb, which was first exhibited in nearby Military Park.
  • A graffiti wall showcasing poetry from Wordstock, the nation’s largest poetry convention held in Newark.
  • Plastic cherry blossom vines on walls and ceilings, in a nod to Branch Brook Park and the cherry blossom festival there.
  • Custom artwork pieces depicting the commuter culture and Newark as a transportation hub.
  • Design elements throughout the hotel that pay homage to the building’s Art Deco history.

“We’re very excited about the work Blanche and her team have been doing at the TRYP Hotel,” said Miles Berger, CEO of the Berger Organization. “Newark has much to offer business and leisure travelers, and there is rich history here to celebrate.”

For more information about the Berger Organization’s office and hotel properties in Newark and surrounding areas, visit www.bergerorg.com.

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