Social media (social) plays an ever-expanding part of our digital world. On a regular basis, your customers and clients – prospects too! – turn to the Internet to learn about the latest products, services and industry news. For businesses, both B2C and B2B, social serves as an invaluable tool when it comes to:

  • brand exposure,
  • community and relationship building,
  • lead generation and increased sales, and
  • search engine optimization (SEO).
  • So here’s the question: what is the key to taking advantage of these opportunities? Across platforms, be it Facebook, Twitter, LinkedIn, YouTube and others, maintaining a consistent presence and adding valuable content, i.e. not just a sales pitch, is essential. On the consistency front, that means posting regular updates, daily if possible, and responding quickly to messages. Various platforms will likely play a role in your company’s overall social media campaign. That said, LinkedIn is particularly important for B2B companies while Facebook deserves a keen focus when it comes to B2C.

    Why LinkedIn for B2B?
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    Facebook Reigns Supreme for B2C
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