Get Inspired! Good Works in Action
It’s National Philanthropy Day! And what better time could there be to talk about how inspired we are by our clients’ and colleagues’ corporate citizenship? While public recognition may be the last thing on THEIR minds when they launch outreach and volunteerism efforts, we know their good works have a wide range of measurable benefits from a PR perspective. Here are four examples of exceptional generosity and how they translated to earned media engagement.