Looking to promote your brand or business at no cost? Don’t overlook the humble email signature block. If you’re like most professionals, you send out an average of 40 emails per day. That’s 40 opportunities to showcase your capabilities every time you press “send”. So, pay attention to this small piece of real estate to make sure it’s working hard for you and your business.
Video is now the universal language of social media. New video-sharing platforms are launching. Players like Snapchat have moved beyond the tween demographic and are now attracting content by big brands. The popular Instagram and Pinterest have added video and live streaming. But the platforms that carry the most weight are YouTube, the established go-to destination for video distribution, and its new rival, increasingly video-centric Facebook. Where does your content belong?