Public Relations and Social Media: A Perfect Recipe for Success

Public Relations and Social Media: A Perfect Recipe for Success

Top NJ PR Firm Offers Tips to Leverage the Tools By Caryl Gordon, President of Caryl Communications The internet’s social media platforms initially seemed like an experiment – something to do in your spare time and to have fun. Today, social media still has an element...
How To Build a Better Email Signature Block

How To Build a Better Email Signature Block

Looking to promote your brand or business at no cost? Don’t overlook the humble email signature block. If you’re like most professionals, you send out an average of 40 emails per day. That’s 40 opportunities to showcase your capabilities every time you press “send”. So, pay attention to this small piece of real estate to make sure it’s working hard for you and your business.

What’s The Best Source For Photos On Your Social Media?

What’s The Best Source For Photos On Your Social Media?

Top NJ PR Firm Offers Tips for Images That Get Engagement By Mary Dickey, writer and social media specialist at Caryl Communications (Caryl) If you’re a savvy social media marketer, you know that visuals boost engagement for your posts, tweets and ads. In fact, they...
The Battle for Video Uploads: Facebook vs. YouTube

The Battle for Video Uploads: Facebook vs. YouTube

Video is now the universal language of social media. New video-sharing platforms are launching. Players like Snapchat have moved beyond the tween demographic and are now attracting content by big brands. The popular Instagram and Pinterest have added video and live streaming. But the platforms that carry the most weight are YouTube, the established go-to destination for video distribution, and its new rival, increasingly video-centric Facebook. Where does your content belong?

ACE YOUR NEXT MEDIA INTERVIEW

ACE YOUR NEXT MEDIA INTERVIEW

Top NJ PR Firm Shares Expert Advice on Meeting the “Press” By Evelyn Weiss Francisco, Vice President of Caryl Communications So, the media’s on the phone and wants to talk to you. Whether it’s a reporter from print, online, radio or TV calling, or a blogger, you’ve...
What’s The Best Source For Photos On Your Social Media?

Past, Present and Future: “The Medium is the Message”

By Caryl Gordon, President of Caryl Communications Marshall McLuhan’s brilliant quote – “the medium is the message” – published in 1964 has never been truer. In his book, Understanding Media: The Extensions of Man, he explains how the characteristics of...