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Fitness Chain and Tutoring Center Commit to 4,800 SF Total

SHORT HILLS, N.J., July 9, 2019 – Cushman & Wakefield has arranged two leases totaling 4,800 square feet in Short Hills, N.J. The first transaction involved a 2,800-square-foot commitment by boutique fitness chain Blast Fitness for its first New Jersey location at The Plaza at Short Hills, situated at Morris Turnpike and Broad Street. Additionally, the firm arranged a 2,000-square-foot lease for C2 Education – one of the country’s premier networks of subject tutoring and tutoring for standardized achievement tests – at 750 Morris Turnpike.

Retail leasing specialists David Townes and Alana Friedman, based in the commercial real estate services firm’s East Rutherford, N.J. office, represented the landlord in the C2 Education transaction; Gary Krauss of Pierson Commercial Real Estate served as tenant broker. Townes represented the tenant and worked directly with ownership in the Blast Fitness transaction.

“This commitment by Blast Fitness demonstrates the importance of fitness and health-related tenants in today’s retail environment,” said Townes. “This chain’s decision to open its first Garden State studio in Short Hills speaks to the center’s enviable surrounding demographics.” Based in Atlanta, Georgia, Blast Fitness offers a diverse and efficient total body workout with alternating levels of strength and cardio. The new Short Hills studio is a mix of organic and industrial design, featuring a fully stocked coed locker room, a Metabolic Profile Room and studio-front parking.

“750 Morris Turnpike, in the heart of one of Essex County’s top-rated and most comprehensive public school systems, proved the ideal setting for expanding C2 Education’s Garden State presence,” said Friedman. “We are pleased to bring this valuable educational resource to students and families here and in the surrounding communities.” A Fall 2019 opening is planned.

C2 Education joins a co-tenancy at 750 Morris Turnpike that includes YB Fitness, Gym Source, Harmon Face Values, Supercuts, Panera Bread and Massage Envy, among others. The heavily trafficked center is accessible to major highways including Route 24 and I-78, and in proximity to The Mall at Short Hills. The center serves a residential population of more than 308,000 people within a five-mile radius, with a median household income of $152,000. Townes and Friedman are marketing one remaining, divisible 3,240-square-foot space at 750 Morris Turnpike.

Cushman & Wakefield’s New Jersey retail team provides comprehensive, integrated real estate services for retail occupiers, landlords and investors – marketing properties, aligning brands to opportunities and providing clients with intelligence for smart decision-making. This includes serving as strategic advisors for tenants, whether they have a single request or require a full market entry plan, and as long-term partners for owners looking to market and tenant their properties for maximum performance. The team currently represents more than 1 million square feet of retail space throughout the region.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 51,000 employees in 400 offices and 70 countries. In 2018, the firm had revenue of $8.2 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit or follow @CushWake on Twitter.

Karen Ravensbergen/Irene Zampetoulas
Caryl Communications