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Tribeca-Based Firm is Known for its Successful Rebrandings and Repurposings of Luxury Multifamily Properties Along New Jersey’s Gold Coast

FORT LEE, N.J., NOVEMBER 10, 2021 Horizon House, a landmark multifamily complex in Fort Lee, N.J., has appointed Steven Kratchman Architect PC (SKAPC) of New York City to create a long-range master plan that will be the first phase of a longer-term strategy to reinvigorate the residential property to meet contemporary living trends and resident demands.

The award-winning Tribeca-based architecture and design firm has extensive experience rebranding and repurposing luxury mid- and high-rise properties along New Jersey’s Gold Coast. The board of the six-building deluxe cooperative complex also hired SKAPC to design a signage and wayfinding system and a new entry way, that will begin rebranding the community, located at 5 Horizon Road.

Horizon House is among the crown jewels of Fort Lee’s real estate market, and one of the largest cooperative housing complexes in the area, with 1,266 units. Its premier location – perched atop the Palisades just one mile south of the George Washington Bridge – offers breathtaking river views and allows for easy access into the city.

“Horizon House has not undergone any significant redesign or renovation since it was built in the 1960s,” said SKAPC owner and founder Steven Kratchman. “Our team will be mapping out a comprehensive plan which, at the outset, will be high-level conceptual ideas that encompass the entire 30-acre property. We will be working with Horizon House’s board and its community members to build consensus on enhancing the property’s brand awareness, increasing its value, and improving the community experience for residents and guests.”

SKAPC specializes in reinventing and reinvigorating existing spaces throughout New Jersey, New York City, and the Hudson River Valley. The firm works with developers, owners and managers of commercial and residential properties to design concepts that are both sophisticated and practical.

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Caption: Steven Kratchman, owner and founder, Steven Kratchman Architect PC

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