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Inserra Supermarkets
20 Ridge Road
Mahwah, NJ 07430

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Release Date: Tuesday, February 25, 2014

Media Contact: Evelyn Weiss Francisco (201) 796-7788

ShopRite Stores to Serve as Confidential Weigh-In Centers

MAHWAH, N.J., Feb. 25, 2014 – Inserra Supermarkets is teaming up with the Borough of Ramsey and City of Hackensack for their community-wide wellness and weight-loss challenges. ShopRite of Ramsey and ShopRite of Hackensack will serve as confidential weigh-in centers for program registrants, who are required to have their weight-loss recorded every week or bi-weekly, respectively.

Ramsey is challenging adults who live, work or study in the township to join together to collectively lose 450 pounds, while Hackensack is proposing a city-wide 500-pound weight loss. Both 12-week programs emphasize healthy eating, exercise and a joint community effort. There is no special diet, menu requirements, fees or individual goals.

“This program is designed to not only raise awareness about healthy living, it brings members of the community together to inspire and support one another while working toward a common goal,” said Emily Johnston, R.D., C.D.E., retail dietitian at ShopRite of Hackensack. “Inserra Supermarkets is committed to being the community’s one-stop resource and helping our customers to achieve their wellness and weight-loss goals.”

Each month, dietitians at Inserra’s ShopRite supermarkets host a series of events for the general public designed to promote healthy eating and exercise. In addition to small group and one-on-one counseling, they host cooking classes, recipe demonstrations, pantry makeover seminars and group and one-on-one in-store aisle tours. The stores also offer expanded heart-healthy Chef Express menu choices. During the course of each week, Inserra’s culinary team creates flavorful, nutritious ready-to-heat entrees that appeal to customers on-the-go.

Johnston added, “Our goal is to provide healthy food selections often associated with specialty stores for the whole family, at competitive prices, in our customers’ own backyard. This way, it won’t be perceived as a ‘chore’ to look, feel and be one’s best!”

Weigh-ins will be held at ShopRite of Hackensack beginning March 17 on Wednesdays, from 5 p.m. to 7 p.m. ShopRite of Ramsey will hold weigh-ins beginning March 11 on Tuesdays, from 4 p.m. to 6 p.m.; Wednesdays, from 6 p.m. to 8 p.m.; and Fridays, from 1 p.m. to 2 p.m. For more information, contact the Ramsey Board of Health at (201) 825-2246 or visit http://www.hackensack.org/ or lightenupramsey.com.

Established in 1954 by Patsy Inserra as a privately held business, Inserra Supermarkets remains true to its roots as a family-owned grocery chain committed to serving families and children. In 1980, under the entrepreneurial guidance of the late Lawrence Inserra, Sr., the company grew to eight stores and experienced a banner year in 1981, growing to 14 stores.

Today, the company owns and operates 22 ShopRite supermarkets located in Bayonne, Columbia Park, Emerson, Fair Lawn, Hackensack, Hillsdale, Hoboken, Jersey City, Lodi, Lyndhurst, New Milford, Northvale, Palisades Park, Passaic, Ramsey, Wayne and West Milford in New Jersey and in Rockland County, N.Y., in Garnerville, New City, Stony Point, Tallman and West Nyack.