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El Primo Mexican Restaurant

El Primo Mexican Restaurant Opens at Valley Plaza Shopping Center  

FAIRVIEW, N.J. (Feb. 15, 2023) — El Primo Mexican Restaurant has opened a new location at 175 Broad Avenue in Fairview. Lee & Associates New Jersey negotiated the 1,737-square-foot long-term lease, bringing Valley Plaza Shopping Center to 100% occupancy.  

The commercial real estate firm’s Josh Krantz represented both the property owner, Vail Development, LLC, and its new tenant, an experienced regional restaurant owner. “This family-owned and operated eatery is a great addition to Valley Plaza’s tenant mix,” said Krantz. “The neighborhood shopping center’s ideal location in a heavily trafficked area – right on the corner of Fairview and Broad Ave./Route 9 – were major factors in El Primo’s decision to commit there.” 

Valley Plaza is anchored by national retailers, including QuickChek, and Advance Auto Parts. Last year, State Farm Insurance Office joined the roster in a lease Kranz also negotiated.   

Lee & Associates New Jersey has locations throughout the state and represents the regional operation of Lee & Associates, one of the nation’s largest agent-owned commercial real estate brokerage and property management firms. Lee & Associates professionals combine the latest technology, resources and market intelligence to deliver superior service and optimize results for clients. Established in 1979, the company maintains more than 70 offices in the United States and Canada. In 2021, Lee & Associates’ 1,400+ team members assisted with over $32 billion in transactions.   


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Media Contact: 
Sandy Crisafulli / David Wilderotter  
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