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Member Recruitment, Retention and Event Execution and Sponsorship Among Key Responsibilities

NEW BRUNSWICK, N.J., July 20, 2018 – Donna Laterza, CMP, has joined NAIOP New Jersey as Director of Membership & Special Events. She replaces Bonnie Sovinee, who retired after more than 10 years with the commercial real estate development association.

Laterza is responsible for the New Jersey chapter’s membership recruitment and retention programs, as well as special events, Developing Leaders program and the award-winning Master Sponsors program. She is the point of contact for all membership-related issues and event committees, and will oversee the planning and execution of the association’s prestigious industry events including the annual Commercial Real Estate Awards Gala.

“Members are the lifeblood of our association, and we are committed to providing them with the best possible resources, benefits and opportunities to grow their businesses,” said Michael McGuinness, CEO. “Donna’s wealth of corporate events and meeting management experience, combined with her work on behalf of large international trade associations, will support NAIOP NJ’s efforts to meet the evolving needs of our members and the commercial real estate industry.”

Laterza formerly served as Manager of the Specialty Meeting Department for the International Council of Shopping Centers, where she was responsible for day-to-day operations, marketing and logistics for conferences and programs. Earlier in her career, she held similar positions with the United Fresh Fruit & Vegetables Association and the National Retail Federation. She earned a Certified Meeting Professional designation from the Events Industry Council.

A resident of Fanwood, Laterza is dedicated to giving back to her community. She is actively involved with the local school district as well as the Junior League of Elizabeth-Plainfield, where she is a past president.

“From its public policy efforts and educational programs to providing members with exclusive opportunities to connect with other industry professionals, NAIOP has earned its reputation as the state’s premier commercial real estate development association,” said Laterza. “I look forward to working with our event committees and getting to know our members, with the goal of continuing to serve their interests and further NAIOP NJ’s mission.”



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