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Prism Capital Partners, LLC
200 Broadacres Drive
Bloomfield, NJ 07003

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Release Date: Monday, April 21, 2014

Media Contact: Evelyn Weiss Francisco (201) 796-7788

Residents Discover Unparalleled Lifestyle Amenities at Prism's Parkway Lofts in Bloomfield, NJ

BLOOMFIELD, N.J., April 21, 2014 – Parkway Lofts rapidly is becoming a hallmark for luxury, style and impeccable urban living in Essex County. While each gracious loft-style apartment home is spectacular in its own right, the community's lifestyle-enhancing amenities create an unrivaled atmosphere centered on relaxation, socialization and convenience.

The community's newest on-site amenity, a 24-hour resident-only "grab and go" convenience store, bolsters Parkway Lofts' reputation as a one-of-a-kind lifestyle destination, according to Jonathan Hoff, senior vice-president of management services for Prism Property Services, LLC. Named "Avenue C Market," the self-checkout convenience store is stocked with a wide selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

"The idea behind developing the convenience store simply was to make life easier, and more convenient, for all our residents. If a person comes home after a long day at work and realizes he/she forgot to buy milk or just wants to grab a late-night snack, he/she has the opportunity to do so without ever having to get in a car and leave the building," said Hoff. 

Free coffee and tea is available to tenants daily from 6 to 10 a.m., a lifestyle convenience particularly valued by the building's commuters. "Residents can stop into Avenue C Market and grab a hot cup of coffee or tea, along with a bagel or muffin, and then continue directly to the train. This convenience store is a very unique amenity that truly personifies the urban lifestyle we have created at Parkway Lofts," said Hoff. 

Residents and guests enter Parkway Lofts through a high-ceilinged, 24/7 attended lobby featuring reclaimed wood and glass walls, a fireplace and a spectacular water fountain. The creative suite of world-class amenities continues with a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; a roof-top deck with comfortable seating; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a dog run.

A Benchmark Multi-Family Adaptive Reuse Project

Prism Capital Partners LLC redeveloped this landmark six-story warehouse building – originally built by the General Electric Co. in 1915 – into 361 beautifully appointed loft-style apartments. A benchmark multi-family adaptive reuse project, Parkway Lofts has emerged as one of northern New Jersey's most sought-after rental addresses.

Parkway Lofts' modern classic apartments include a mix of spacious studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,500s.

Apartments feature 17- and 12-foot ceilings soaring above exposed columns and beams; abundant natural light and unique industrial accents; views of the Manhattan skyline and Watchung Mountains from 13-foot insulated windows; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds.

In addition to a washer/dryer in each apartment unit, residents also have access to larger commercial-style laundry facilities and storage lockers on each floor. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations. NJ Transit's Watsessing Avenue Station is located just 1,000 feet from the development.

"Today's renters want to come home to a lifestyle destination that offers everything in one complete package," said Brandon Ochs, Parkway Lofts' leasing manager. "Since Parkway Lofts' inception, our goal has been to provide residents with the most value for their money, and go the extra mile to offer amenities they will not find at any other community in the area.  I think we have succeeded in creating an all-encompassing 24/7 lifestyle here."

Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield, and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.


About Prism Capital Partners