Blue Star Shopping Center

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Redevelopment to Bolster Somerset County Property’s Market-Leading Position  

WATCHUNG, N.J. (May 24, 2023) – A new, 72,000-square-foot lease and in-center relocation by ShopRite marks the start of the next chapter for Blue Star Shopping Center in Watchung. As the property’s managing and leasing agent, Levin Management Corporation (LMC) is taking major steps to redevelop, renovate and re-tenant the 420,000-square-foot, destination retail property on Route 22. 

LMC’s leasing team served as landlord representative in the lease transaction. Operated by Village Supermarkets, ShopRite has been a Blue Star tenant since 1980. 

ShopRite will remain operational in its existing space at Blue Star while the new location is built; the grocer is expected to begin the ground-up development of its brand-new, larger store this summer. Following the relocation, LMC will reconfigure the vacated store to accommodate multiple tenants.  

LMC secured land use approvals for this ambitious redevelopment project, and is spearheading a program of center-wide renovations to modernize Blue Star Shopping Center. This includes façade and common area updates, an extensive landscaping redesign, and the addition of outdoor seating. New lighting, parking lot refurbishments and the incorporation of infrastructure to support EV charging stations are also in the plan.  

“Blue Star Shopping Center has long served as a preeminent Somerset County shopping destination,” said Maxim Gagneron, LMC’s vice president of construction and development. “We are thrilled to unveil the details of its bright future, centered on the addition of this state-of-the-art ShopRite. It is always gratifying to work with long-term tenants to accommodate their evolving needs. The end result will be a source of pride for property ownership, every Blue Star tenant and the entire community.” 

Located on Route 22 between Terrill and Bonnie Burn roads, Blue Star Shopping Center is one of the most successful long-time retail destinations for area residents, serving a population of more than 254,000 people within a five-mile radius. The center draws more than 2.6 million visits annually, according to real time traffic data from 

Also anchored by Kohl’s and Marshalls, Blue Star Shopping Center houses an outstanding tenant lineup including Dollar Tree, The Children’s Place, Roma Salon, and Hand & Stone Massage and Facial Spa. Its well-rounded dining options include TGI Friday’s, Five Guys, Wendy’s and Arby’s.  

Retail availabilities at Blue Star Shopping Center range from 1,200 square feet up to 50,000 square feet, including an 8,500-square-foot pad site. 

LMC has a long and proven track record of successfully redeveloping and repositioning retail properties. For seven decades, the vertically integrated, North Plainfield, N.J.-based firm has served as a trusted single-source commercial real estate services provider for institutional and private owners. Its diversified leasing and management portfolio includes 125 properties totaling almost 16 million square feet in the Northeast and Mid-Atlantic states.  


About Levin Management Corporation (LMC)
975 Route 22 West, North Plainfield, New Jersey 07060  

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Media Contact:                                   
Sandy Crisafulli / Christine Ziomek
Caryl Communications
Phone: 201-796-7788
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