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Two-Day Happening Celebrated the 50th Anniversary of Keepsake Ornaments  

NEWARK, DEL. (Aug. 10, 2023)  Christmas came early to Norman’s Hallmark in Newark, Del. The Christiana Center (320 Center Blvd.) store recently welcomed Joanne Wright and Emma Leturgez-Smith – two renowned Hallmark studio artists – as part of Hallmark’s nationwide Keepsake Ornament artist signing event. The two-day happening took place in conjunction with the milestone 50th anniversary of Hallmark Keepsake Ornaments and the Hallmark Keepsake Ornament Premiere (July 15-23). 

Pictured along with Norman’s Hallmark employees are Wright (third from left) and Leturgez-Smith (third from right). 

Norman’s Christiana Center location was one of only 10 Hallmark Gold Crown stores across the country – with only two in the Northeast – selected to host an artist signing during this year’s event. The Keepsake Ornament Premiere featured more than 250 ornament designs in Hallmark’s 2023 collection. Hallmark has released more than 10,000 different Keepsake Ornaments since the line’s inception in 1973, with 300-500 new Keepsake Ornaments released each year. 

Employee-owned Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Squishmallows, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen and Godiva, among many others.   

Norman’s Hallmark currently operates more than 70 locations. With roots dating back over 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence. 


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105 Terry Drive, Newtown, Pa., 18940   

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Media Contact:                                   
Maxine Aviles /Jamie Platt 
Caryl Communications
201-796-7788 /