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Card and Specialty Gift Retailer Welcomes Customers to Modern, Full-Format Store 

Norman’s Hallmark in Consumer Centre

WEST LONG BRANCH, NJ., Aug. 16, 2022Norman’s Hallmark, the nation’s largest independent owner of Gold Crown Hallmark stores, is now open at Consumer Centre, 311 Route 36 in West Long Branch. The card and specialty gift retailer relocated to the open-air shopping center from the nearby Monmouth Mall in Eatontown. 

In its new location, Norman’s Hallmark occupies approximately 6,000 square feet. “Our new location at Consumer Centre is larger than our Eatontown store, and features a modern and easy-to-shop design along with an even wider selection of card and gift items,” said Howard Henschel, president and chief executive officer of the employee-owned company. “We’ve also retained our valued staff from the Monmouth Mall store, so customers will see the same friendly faces, providing the same great service they have come to expect.” 

Consumer Centre is a highly visible and easily accessible shopping center that’s home to a fantastic assortment of nationally recognized tenants, according to Henschel. “Our new space at Consumer Centre is well-located right next to Ulta Beauty, and has a great storefront that helps showcase our brand. The larger space also allows us to improve the way we display our merchandise and creates a wonderful shopping environment for our customers.”  

Norman’s Hallmark is adding to its growing team at this new store location. For more information on current job opportunities, visit 

Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection that includes fashion and fashion accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Lenox, Yankee Candle, Life is Good, Willow Tree, Vera Bradley, Squishmallows, Corkcicle, PuraVida, Mud Pie and Godiva, among many others.    

Norman’s Hallmark currently operates 68 locations, and are focusing their efforts on building a strong New Jersey presence. The retailer has plans to open several new or renovated stores in multiple locations by the end of the year. With roots dating back more than 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and recently expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence.   


About Norman’s Hallmark  
105 Terry Drive, Newtown, Pa., 18940   

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Media Contact:                                   
Emma Ackel/Jamie Platt 
Caryl Communications
201-796-7788 /