Download Word Document: Click Here

Greeting Card and Specialty Gift Retailer Welcomes Customers to Full-Format Store 

ALLENTOWN, Pa., Nov.  22, 2021Norman’s Hallmark, the nation’s largest independent owner of Gold Crown Hallmark stores, recently opened a brand-new location at Crest Plaza Shopping Center on North Cedar Crest Boulevard in Allentown.  The new store marks an expansion of the card and specialty gift retailer’s area presence, joining existing Norman’s Hallmark locations at South Mountain Shopping Center in Allentown, the Lehigh Valley Mall in Whitehall and Palmer Park Mall in Easton. 

“Our store at Crest Plaza Shopping Center features an inviting, modern and easy-to-shop store design along with a wide selection of card and gift items,” said Howard Henschel, Norman’s Hallmark president and chief executive officer. “Norman’s Hallmark has a strong and loyal customer base in the Allentown area, and we are pleased to be expanding here with one of our new, full-format stores.”   

Norman’s is looking for individuals to join its growing team at Crest Plaza Shopping Center. Current hiring needs include part-time sales leaders/associates and an assistant manager. For more information on current job opportunities, visit  

Norman’s offers a full line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection that includes fashion and fashion accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Lenox, Yankee Candle, Life is Good, Willow Tree, Vera Bradley, Brumate, Squishmallows, PuraVida and Godiva, among many others. 

Family-owned Norman’s Hallmark currently operates nearly 70 locations. With roots dating back more than 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and recently expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence. 


About Norman’s Hallmark 
105 Terry Drive, Newtown, Pa., 18940 

Follow Norman’s Facebook and Instagram   

Media Contact:                                   
Emma Ackel/Sandy Crisafulli 
Caryl Communications