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Card and Specialty Gift Retailer Welcomes Customers to Modern, Full-Format Store  

Norman’s Hallmark, Lionville Shopping Center

EXTON, Pa. (Nov. 22, 2022) Norman’s Hallmark, an employee-owned company and the nation’s largest independent owner of Gold Crown Hallmark stores, is now open at Lionville Shopping Center, 158 Eagleview Blvd. in Exton. The card and specialty gift retailer relocated to the open-air shopping center from the nearby Exton Square mall.  

Norman’s Hallmark occupies space at Lionville Shopping Center that previously housed Carol’s Hallmark, which closed earlier this year following that business owner’s retirement. 

“Shoppers who previously visited the Hallmark store at this location now will find a fully modernized, brand-new Norman’s Hallmark that’s fresh, inviting and simply a wonderful place in which to shop,” said Howard Henschel, president and chief executive officer of Norman’s Hallmark. “We’ve also retained valued staff from our Exton Square mall store, so customers will see some of the same friendly faces, providing the same great service they have come to expect.” 

Norman’s Hallmark is adding to its growing team at this new store location. For more information on current job opportunities, visit 

Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Lenox, Yankee Candle, Life is Good, Willow Tree, Vera Bradley, Squishmallows, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen and Godiva, among many others.    

Norman’s Hallmark currently operates 70 locations. With roots dating back more than 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and recently expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence. 


About Norman’s Hallmark  
105 Terry Drive, Newtown, Pa., 18940   

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Media Contact:                                   
Emma Ackel/Jamie Platt 
Caryl Communications
201-796-7788 /