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Employee-Owned Company Values Giving Back to Local Community

NEWTOWN, Pa. (Nov. 16, 2023) – In conjunction with Childhood Cancer Awareness Month, Norman’s Hallmark customers and sales associates helped make the card and specialty gift retailer’s second annual “Squish-a-Wish” fundraiser a success. Norman’s donated a portion of proceeds from every Squishmallows stuffed toy purchased in its stores and online during the 13-day event – for a total of more than $17,000 to the CHOP Children’s Fund at Children’s Hospital of Philadelphia. The campaign also allowed shoppers to make additional donations at checkout. 

Pictured (L-R) are Kyan Warrick, buyer assistant; Katie Dean, buyer; Vince Navitsky, VP of retail; Peggie Watson, buyer assistant; Howard Henschel, CEO; Claire Loftus, senior buyer; Noreen Batdorf, buyer; Kim Dunn, marketing director.  

“Making a positive contribution to the communities where we do business is part of Norman’s company culture,” said Howard Henschel, Norman’s president and chief executive officer. “CHOP is one of the country’s leaders in providing quality pediatric healthcare and it is an honor to support this vital local institution. We are grateful to our team members and generous shoppers for making our second ‘Squish-a-Wish’ event such a success.”  

Employee-owned Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Squishmallows, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen, and Godiva, amongst many others.   

Norman’s Hallmark currently operates 74 locations. With roots dating back over 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence.  


About Norman’s Hallmark 
105 Terry Drive, Newtown, Pa., 18940    

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Media Contact:                                   
Maxine Aviles/Jamie Platt 
Caryl Communications
201-796-7788 /