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Card and Specialty Gift Retailer Recognized for Employee-Centered Culture 

NEWTOWN, Pa., June 28, 2022 – Norman’s Hallmark, the nation’s largest independent owner of Gold Crown Hallmark stores, has earned two acclaimed workplace recognitions. Headquartered in Newtown, the card and specialty gift retailer earned a  2022 Top Workplaces National Culture Excellence award for “Work-Life Flexibility (500-999 employees),” and was named among New Jersey’s 2022 Top Workplaces by and Jersey’s Best.   

Both awards programs are based solely on anonymous employee feedback gathered by third-party survey administrator Energage LLC. 

“We are honored to receive these awards because they come directly through feedback from our employees, who are the heart of Norman’s Hallmark and the driving force behind our growth and success,” said Howard Henschel, Norman’s Hallmark president and chief operating officer. “Equally as important, these employee engagement surveys provide a clearer view of our employees’ perspectives and insights, allowing our management team to identify areas where we can make positive changes and focus on what matters most to our team members as we continue to move Norman’s Hallmark forward.” 

The Top Workplaces’ Culture Excellence program celebrates organizations that excel in specific areas of workplace culture. The Work-Life Flexibility award acknowledges organizations that have built a culture that enables employees to meet the demands of their personal lives while maintaining high performance. The N.J. Top Workplaces list showcases companies that demonstrate a commitment to their employees, customers, and corporate mission. The survey measured 15 culture drivers that are critical to an organization’s success including alignment, execution, and connection. 

Norman’s Hallmark’s recent transition to an employee-owned organization through a newly created Employee Stock Ownership Plan (ESOP) is among the ways the company is demonstrating a commitment to a stable and sustainable future.  The business model change strengthens the retailer’s commitment to its team members at the corporate level and throughout its nearly 70-store portfolio. 

“This program enables participants to share in the brand’s growth and to have a proprietary stake in the business. At a time when retail and other industries are struggling to maintain staffing levels, Norman’s Hallmark continues to set itself apart as an outstanding place to work – today and in the future,” added Henschel.  

With roots dating back more than 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The company has a current portfolio of nearly 70 stores and continues to grow its brick-and-mortar footprint in New Jersey – having recently added two locations in Woodstown and Mullica Hill – as well as Pennsylvania, Delaware and northern Maryland. Norman’s Hallmark also maintains a strong ecommerce presence.  

Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection that includes fashion and fashion accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Lenox, Yankee Candle, Life is Good, Willow Tree, Vera Bradley, Squishmallows, Corkcicle, Mud Pie, PuraVida and Godiva, among many others.     

Photo Caption: Pictured (from L-R) are Vince Navitsky, Vice President of Retail; Scott Morein, Vice President of Store Operations; Howard Henschel, President & Chief Executive Officer; and John Gillispie, Chief Financial Officer. 


About Norman’s Hallmark  
105 Terry Drive, Newtown, Pa., 18940    

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Media Contact:                                   
Emma Ackel/Jamie Platt 
Caryl Communications
201-796-7788 /