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Parkway Lofts
5 Lawrence Street
Bloomfield, NJ 07003

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Release Date: Wednesday, July 09, 2014

Media Contact: Evelyn Weiss Francisco (201) 796-7788

Resort-Style Amenities Redefine Luxury Living at Prism’s Multi-Family Adaptive Reuse Project

BLOOMFIELD, N.J., July 9, 2014 – While on-site fitness centers are nothing new in luxury apartment living, Parkway Lofts in Bloomfield has gone one step beyond. The industrial-inspired community’s 5,000-square-foot, two-level fitness center is the crown jewel of the building’s comprehensive resort-style amenity package, providing a rich array of social and health benefits to residents.

Parkway Lofts’ well-planned, state-of-the-art fitness center rivals some of the most luxurious gym chains in the marketplace today. Residents enjoy the latest Life Fitness-brand cardiovascular and strength-training equipment, multiple televisions, changing rooms, and abundant natural light streaming through spectacular floor-to-ceiling windows. Open daily from 6 a.m. to midnight, the on-site facility appeals to the on-the-go tenant, whether they are the serious athlete or occasional user.

Rounding out Parkway Lofts’ hotel-caliber amenities are a 24/7 attended lobby with 100+ year old wood reclaimed from the original building and accented with new modern glass walls, a fireplace and a spectacular water fountain; a 20-seat large-screen theater room; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a gracious roof-top deck with large sofas, a fire pit and plenty of comfortable seating. A 24-hour resident-only convenience store is stocked with a selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more. Residents also enjoy access to on-floor storage lockers and industrial size washing and dryer machines to complement the in-unit washer/dryers.

Prism Capital Partners LLC redeveloped this landmark six-story warehouse building, originally built in 1915 by The General Electric Co., into 361 beautifully appointed apartments. Floor plans include a mix of studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,500s.

Modern-classic apartments feature 17- and 12-foot ceilings soaring above exposed columns and beams; custom lighting fixtures; island kitchens with Quartz countertops, stainless-steel appliances, glass-tile backsplashes and ample custom cabinetry; and spa-like bathrooms with custom-stone flooring and porcelain surrounds. In addition to a washer/dryer in each apartment unit, residents have access to larger commercial-style laundry facilities and storage lockers on each floor. NJ Transit’s Watsessing Avenue Station is located just 1,000 feet from the development.

Parkway Lofts’ on-site leasing center is located at 5 Lawrence St. in Bloomfield and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.


About Prism Capital Partners