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Parkway Lofts
5 Lawrence Street
Bloomfield, NJ 07003

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Release Date: Monday, August 18, 2014

Media Contact: Evelyn Weiss Francisco (201) 796-7788

Maintenance-Free Luxury Lifestyle Draws Renters to Prism’s Multi-Family Adaptive Reuse Project

BLOOMFIELD, N.J., August 18 2014 – Combining industrial-inspired design with an incomparable resort-at-home lifestyle, Parkway Lofts in Bloomfield quickly has made its mark on Northern New Jersey’s luxury rental marketplace. Just six months after welcoming its first move-ins, the community already has reached the 50 percent leased mark, announced Prism Capital Partners LLC , the project’s developer.

“We are thrilled with how well the community has been received,” said Edwin Cohen, Prism’s principal partner. “We were confident that Parkway Lofts would appeal to renters seeking modern and luxurious apartment homes in a convenient urban setting.  The extraordinary pace of leasing activity certainly validates that, and also underscores the tremendous value offered here.”

Prism redeveloped this landmark six-story warehouse building, originally built in 1915 by The General Electric Co., into 361 beautifully appointed apartments. Spacious floor plans include a mix of flexible studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,500s.

Modern-classic apartments feature 17- and 12-foot ceilings soaring above exposed columns and beams; custom lighting fixtures; breathtaking views of the Manhattan skyline and the Watchung Mountains from 13-foot insulated windows; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds. A mix of open concept and defined living spaces provides tenants with the freedom to create a home that's uniquely their own.

Parkway Lofts’ significant and thoughtfully designed amenities include a 24/7 attended lobby; a gracious rooftop deck with fire pit and ample comfortable seating; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a dog run. Among the community’s most exclusive amenities is a 24-hour resident-only convenience store, stocked with a selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

Along with a washer/dryer in each apartment unit, residents have access to larger commercial-style laundry facilities and storage lockers on each floor. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations for residents and their guests. NJ Transit's Watsessing Avenue Station is located just 1,000 feet from the development, a convenience valued by commuters.

Parkway Lofts’ prime location is key to its appeal. Essex County offers a variety of recreational and cultural activities, with parks and gardens, shopping, healthcare facilities, higher education and fine dining all nearby. The community is easily accessible to major roadways including the Garden State Parkway, New Jersey Turnpike, and routes 3 and 46, while Newark Liberty International Airport is less than 30 minutes away.

“Savvy renters recognize that Parkway Lofts presents a unique opportunity to live in a brand-new maintenance-free apartment community in one of Northern New Jersey’s most coveted locations,” concluded Cohen. “We encourage prospective renters to come experience all that Parkway Lofts has to offer while fantastic leasing opportunities still remain.”

Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.


About Prism Capital Partners