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Prism Capital Partners, LLC
200 Broadacres Drive
Bloomfield, NJ 07003

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Release Date: Friday, May 02, 2014

Media Contact: Evelyn Weiss Francisco (201) 796-7788

All-Encompassing Luxury Lifestyle Draws Tenants to Multifamily Adaptive Reuse Project

BLOOMFIELD, N.J., May 2, 2014 – As one of the first truly "white glove" luxury loft-style apartment buildings in Essex County, Parkway Lofts in Bloomfield, N.J. quickly has become a lifestyle destination of choice for sophisticated urban renters. Since opening to the public just five months ago, Phase I is leased and Phase II is now available, according to Prism Capital Partners LLC,  the project's developer.

"We are impressed with how well Parkway Lofts has been received, but certainly not surprised," said Edwin Cohen, Prism's principal partner. "There is nothing quite like Parkway Lofts on the market today. Renters from throughout the tri-state area are drawn to the community's unique industrial-inspired design, premium finishes, spacious floor plans and extraordinary on-site amenities."

Prism redeveloped this landmark six-story warehouse building, originally built in 1915 by The General Electric Co., into 361 beautifully appointed apartments. Floor plans include a mix of flexible studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,500s.

Modern-classic apartments feature 17- and 12-foot ceilings soaring above exposed columns and beams; breathtaking views of the Manhattan skyline and the Watchung Mountains from 13-foot insulated windows; designer kitchens with Quartz countertops, stainless-steel appliances, custom wood cabinetry and glass-tile backsplashes; and lavish bathrooms with ceramic-tile flooring and porcelain surrounds.

Parkway Lofts' residents also enjoy an array of hotel-like amenities including a 24/7 attended lobby with reclaimed wood and glass walls, a fireplace and a spectacular water fountain; a two-level state-of-the-art fitness center; a large-screen theater room; a roof-top deck; a private party and billiards room; a dog run; a 24-hour resident-only "grab and go" convenience store; a secure parking garage; and additional in-building and outdoor surface parking.

In addition to a washer/dryer in each apartment unit, residents have access to larger commercial-style laundry facilities and storage lockers on each floor. Commuters appreciate Parkway Lofts' strategic location, just 1,000 feet away from NJ Transit's Watsessing Avenue Station.

"Parkway Lofts' all-encompassing lifestyle is attracting a broad mix of tenants from every demographic including young professionals, couples, empty-nesters and families," said Cohen. "We encourage prospective renters to come experience all that Parkway Lofts has to offer while fantastic Phase II leasing opportunities still remain."

The on-site leasing center is located at 5 Lawrence St. in Bloomfield, N.J., and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.


About Prism Capital Partners