May 2015

To Our Valued Clients And Colleagues

Welcome to our newly-named newsletter PR Pulse, offering PR tips and the latest news about our dynamic agency. Check out our redesigned website and sign up for our blog. Also, share your questions and make suggestions to help all of our businesses succeed and grow. You can reach us .

And the Winner is . . . VIDEO!

Videos and images have become the primary language of the web, leading the way in digital communications. Top social media and marketing experts are touting video to achieve maximum shares and referrals from online campaigns.

Why? Because The Human Brain Loves Visuals 

We process a single visual 60,000 times faster than a word, and speed matters. It’s no wonder YouTube, the second busiest search engine and the biggest repository of video on the Internet, boasts more than 1 billion users. And some 700 YouTube videos are shared every minute on Twitter. Video isn’t just popular, it’s persuasive, with surveys indicating that 34 percent of U.S. shoppers are more likely to buy a product after they’ve seen it in a video. Read more.

Client Spotlight: Case Real Estate Capital, LLC 
Established in 2013, Case is a fast-growing high-yield private lender, a purchaser of sub- and non-performing debt, and an equity investor. The firm provides flexible, dependable financing solutions for transitional properties located in the New York metropolitan area, as well as throughout the Northeast and Mid-Atlantic regions and in South Florida.
Sandy Herrick, co-founder and managing principal of Case, recently provided his insights on the state of the marketplace.

Articles of Note:
Real Estate Deal Sheet’s Blog “Higher Premiums for Walkable Locations”

Fast Company’s Article “A Look Inside the New Trends in Business”

Staff Promotions and Appointments:

Amanda Caruso is our new Account Coordinator.

Joia Pisani was promoted to Director of Digital Communications.

Karen Ravensbergen was promoted to Account Manager


To view the full version of this newsletter: click here