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Newly Renovated, 80,000-SF Office Community Fosters Collaboration and Creativity
HOBOKEN, N.J., April 19, 2021 – A multi-million-dollar renovation and rebranding marks the start of a new chapter for one of southwest Hoboken’s landmark office buildings. Mission 50 – formerly the Hoboken Business Center (HBC) – is a reimagined 80,000-square-foot boutique office building and coworking community that responds to evolving workplace needs and fosters collaboration, creativity, and productivity.
Situated at 50 Harrison Street, the property has a long history of serving businesses in the Greater New York City marketplace. Owned and managed by JDA Group LLC (JDA), the original HBC was developed in 2003 as a destination for small- to mid-sized firms and in 2011 became home to the “original” Mission 50, a 3,000-square-foot penthouse coworking space for entrepreneurs, small businesses and freelancers.
In early 2020, JDA CEO Greg Dell’Aquila launched a year-long initiative focused on transforming the HBC building into a unified community under the Mission 50 brand umbrella. The result of this initiative is an 80,000-square-foot coworking space with flexible offerings ranging from open seating and small private offices to enterprise spaces able to accommodate teams of up to 100 or more.
Creating An Immersive Workplace “Community”
The work-from-home lifestyle model and its lack of in-person communication has proven challenging for individuals that need to connect and collaborate, according to Dell’Aquila. Many also are having a hard time bifurcating their personal and professional space, and the pandemic has forced companies and their employees into a work-from-home environment.
To that end, Mission 50 offers an integrated environment that fosters productivity, flexibility and creativity while prioritizing tenant and employee safety. Workspaces feature modern, energetic flair and cater to entrepreneurs ranging from solo workers and startups to seasoned businesses and traditional enterprises. In addition to office space offerings, Mission 50 provides its members with a wide range of on-site amenities to maximize productivity and convenience for its community.
“Coworking and working more collaboratively have been trending for many years, and while COVID-19 was a bump in the road, the new generation of workforce still expects an immersive work ‘experience’ and to be part of a larger community regardless of one’s business or profession,” Dell’Aquila said. “That is what we are providing at Mission 50.”
Mission 50’s multiple workspace environments include shared coworking spaces, with the option of coworking seating or dedicated desks; privacy pods, allowing for undisturbed solo or teamwork; private office suites to accommodate individuals or small teams; and traditional, fully customizable office concepts. Virtual offices/mailboxes are available as an add-on for members or as an option for businesses that require a work address but either do not need or are not quite ready to take on physical office space.
A Vibrant, Collaborative Environment
Mission 50’s updated branding vision starts with a new eye-catching exterior façade, with lively colors and distinctive artwork that separates it from an otherwise industrial landscape. “Graffiti art has really grown in Jersey City and the surrounding areas. Our team came up with the idea to not just paint the building, but to do it in a way that brings light to an area that needs it,” said Dell’Aquila said. JDA partnered with marketing agency QuallsBenson to establish Mission 50’s redesign concept.
Outside amenities at Mission 50 include a bike shed with outlets to charge electric scooters, and a 1,000-square-foot patio with ample bench seating and games, making it easy for members to spend time outside.
“The overall space has a warm, comfortable, and alluring vibe with the latest state-of-the-art technology and amenities throughout,” Dell’Aquila said. “The lobby has new flooring and lighting, and we revamped the lobby café to include seating. The second floor has a bar/lounge, shuffleboard, high-top tables, televisions, arcade games and video gaming systems. It’s an area where someone can escape, whether during the workday, at lunch or after hours.”
High-end finishes continue throughout the building, including relaxing lounge seating, custom murals in stairwells, curated Flavor Paper wallpaper inspired by Andy Warhol, exposed brick, open ceilings, glass-front offices, artistic lighting fixtures, and more.
Community strength is essential in helping people reconnect, build new networks, and support each other. To that end, Mission 50 members will benefit from a series of carefully curated experiences and engaging programming that cultivates a sense of community. Dell’Aquila said planned events include networking, guest speakers, pitch competitions, scotch tastings, guest bartenders, gaming events and tournaments, and more.
Protecting Health is a Mission 50 Priority
Ensuring a safe and healthy work environment is a top priority at Mission 50. The addition of state-of-the-art air filtration systems throughout the building is one of many adjustments that has been made in response to the global pandemic. “The air in every office and the common areas in the building is being cleaned 24 hours a day, seven days a week,” Dell’Aquila explained. “Putting COVID-19 aside, it is a much cleaner and healthier environment to work in.”
A temperature check machine is located at the building entry, hand sanitizing machines can be found throughout the building, cleaning includes electrostatic spraying on surfaces, and masks are required in common areas. In addition to these building updates, Mission 50 has also worked carefully on providing and implementing health and safety guidelines for the safety of its members.
“Many people are tiring of the work-from-home environment and its lack of social interaction but are trying to reconcile that with some trepidation about going back into the office,” said Dell’Aquila. “Everything we have done at Mission 50 is designed to inspire people and get them excited about coming to work again without feeling like they will be trapped inside an office all day.”
Mission 50 members benefit from the operational team’s long track record of successful coworking management. “With the rebrand, we have created a truly experiential, community-centered workplace – one offering personalized service, curated events, amenities and other features based our members’ needs and interests,” said Claire Pedulla, Mission 50’s director of community. “Additionally, we have created a selection of membership options based on current workstyle demand, to suit every budget and team size.”