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‘Pick-a-Pal’ Initiative to Benefit CHOP Children’s Fund  

NEWTOWN, Pa. (Sept. 18, 2024) – In conjunction with National Childhood Cancer Awareness Month, Norman’s Hallmark has launched its “Pick-a-Pal” fundraiser. The card and specialty gift retailer will donate a portion of proceeds from every Palm Pals  plush character purchased in its stores and online from Sept. 15-30 to The Children’s Fund at Children’s Hospital of Philadelphia (CHOP).   

The fundraiser provides Norman’s customers and store associates an opportunity to make a difference in the lives of children and young adults that have been affected by cancer, according to Howard Henschel, Norman’s president and chief executive officer.  

“Giving back to the communities in which we do business is a priority for Norman’s Hallmark and embodies the spirit of compassion that defines our company,” said Henschel. “We are proud to help raise funds and awareness in support of CHOP’s vital mission during Childhood Cancer Awareness Month.”  

Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Warmies, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Tervis Tumblers, David Bradley Chocolatier, Stonewall Kitchen and BOGG Bags, amongst many others.   

Norman’s Hallmark currently operates 76 locations. Celebrating its 85th year in business, the employee-owned (ESOP) company has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence. Norman’s is the honored recipient of the prestigious “Retailer of the Century” award from Gifts and Decorative Accessories, a leading industry trade publication.   

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About Norman’s Hallmark 
105 Terry Drive, Newtown, Pa., 18940   

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Media Contact:                                   
Maxine Aviles/Jamie Platt 
Caryl Communications
201-796-7788 
maxine@caryl.com / jamie@caryl.com