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Long-Range Master Plan to Incorporate Top Residential Trends and Renovations at 22-Story Luxury High-Rise
UNION CITY, N.J., OCTOBER 20, 2021 – Steven Kratchman Architect PC (SKAPC) has been appointed by the board of directors of Troy Towers, a 22-story multifamily residential building at 380 Mountain Road in Union City, N.J., to create a visionary master plan for upgrading and renovating the property.
“Our master plan for Troy Towers is the first part of a multi-tiered program to transform the community into a contemporarily positioned multifamily property,” said SKAPC owner and founder Steven Kratchman. “The master plan will serve as a guide for the board and its residents over the next five to 10 years where they can prioritize potential upgrades, meet current and future resident needs, and increase property values.”
As an award-winning Tribeca-based architecture and design firm, SKAPC will provide the board with a long-range plan which incorporates multiple leading trends for multifamily properties. The scope of work includes brainstorming and prioritizing short- and long-term projects in conjunction with repair work that is currently in progress.
Built in 1966, the luxury building offers breathtaking views, overlooking the Lincoln Harbor Marina, Hoboken, the Hudson River, and New York City. When bringing on SKAPC to develop its renovation and the upgrade master plan, the client was familiar with SKAPC’s extensive experience rebranding and repurposing luxury high-rises along the Gold Coast of New Jersey, in particular the recently completed Apogee in Cliffside Park, and Mediterranean South in Fort Lee – a project that is in early stages of its renovations.
“Our design team is working to re-imagine the future of the property using the latest digital photorealistic technology,” said Kratchman. “The resulting images will help the board and the community to conceptualize and respond to proposed plans and design ideas and build consensus before they invest in physical construction.”
SKAPC works with developers, owners and managers of commercial and residential properties to breathe new life into existing spaces with design concepts that are both sophisticated and practical. A former Hoboken and Jersey City resident, Kratchman is intimately familiar with the nearby Troy Towers site and has been involved in numerous projects that are in view across the Hudson River in Manhattan, including Chelsea Piers.
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