Inserra Supermarkets
20 Ridge Road
Mahwah, New Jersey 07430

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Steven Rovetto Named “Biggest Winner” in ShopRite of Fair Lawn’s “Associate Wellness Challenge”
Competition Underscores Inserra Supermarkets’ Commitment to Health and Wellness of Customers, Associates and the Community   

FAIR LAWN, N.J., May 2, 2017 – Overweight and with a family history of type 2 diabetes and cardiovascular disease, Steven Rovetto knew it was time to improve his physical health. An associate in the produce department of Inserra Supermarkets’ ShopRite of Fair Lawn, Rovetto recently shed 57 pounds in 12 weeks with the help and support of in-store registered dietitian Joannah Konecny, R.D. His weight-loss achievement and commitment also earned Rovetto the title of “Biggest Winner” in ShopRite of Fair Lawn’s “Associate Wellness Challenge.”

ShopRite of Fair Lawn’s “Associate Wellness Challenge” ran from January through March, and was open to all store associates. Every other week, the 10 participants were required to meet with Konecny to weigh-in, have a 15-minute nutrition check-in and receive a challenge to be completed by the next meeting. Challenges included packing a balanced and healthy lunch; trying a new whole grain, such as farro or wheat berry; and taking a specified number of steps each day. The winner was chosen based on a combination of percentage of body weight lost as well as effort/commitment to the challenge.

“I have struggled with trying to lose weight in the past, and the ‘Associate Wellness Challenge’ was a good way to stay motivated and make necessary lifestyle changes,” said Rovetto, who has been a ShopRite of Fair Lawn associate for seven-and-one-half years. “I feel absolutely wonderful now, and thanks to Joannah’s guidance have gained a new awareness on preparing nutritious, balanced meals and healthy grocery shopping.”

Along with earning bragging rights, Rovetto was awarded a new Fitbit Flex for his “Biggest Winner” achievement, and received a certificate as well. Even though the challenge has ended, Rovetto remains focused on maintaining a healthy lifestyle: He lost an additional 5 pounds with plans to lose at least 40 more; meets regularly with Konecny for nutritional counseling; and now incorporates exercise into his daily routine.

Inserra Supermarkets is committed to the health and wellness of its customers, associates and the community. “The ‘Wellness Challenge’ was geared toward associates who wanted to lose weight or simply embark on a healthier lifestyle,” said Konecny. “Making the decision to lose weight, change your lifestyle and become healthier is a big step for most people. Steven was very motivated and listened to all my advice; I am very proud of what he has achieved. His success also has motivated others. Since our challenge ended and Steven shared his story, numerous store associates have approached me expressing interest in participating in a future ‘Associate Wellness Challenge.’”

ShopRite of Fair Lawn is located at 17-17 River Road, Fair Lawn, N.J. In addition to developing a full roster of store-based wellness programs, Inserra’s registered dietitians can serve as guest speakers/instructors at wellness events hosted by local organizations. For more information, please contact Konecny at (201) 419-9174 or via email at


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