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Community Features Modern Amenities, Transit-Oriented Downtown Living 

A model home at The Nell

DUNELLEN, N.J. (Dec. 15, 2022) — Residential leasing launched this month at The Nell, marking a major milestone for Prism Capital Partners’ new luxury apartment and retail community in Dunellen. The redevelopment of the former Art Color industrial facility sits adjacent to Dunellen’s downtown, directly across from the Dunellen Train Station. 

“Dunellen is known for its small-town charm and vibrant downtown – it’s a wonderful place to live in Central New Jersey,” said Prism’s Robert Fourniadis, senior vice president, residential. “Early interest in The Nell shows its ideal location – with easy access to transit, shopping and dining – is a big draw for potential renters. Additionally, The Nell is introducing a standard of apartment living that is second to none in the area.” 

Located at 100 South Washington Avenue, The Nell offers upscale, modern rental homes. Its bright, airy apartments feature nine-foot ceilings, open layouts, luxury plank flooring, chef-inspired kitchens and spa-like bathrooms. On-site garage parking, smart lock entry, in-home washer/dryer, secured package room and indoor bike storage add convenience to life at The Nell.   

A clubhouse with a state-of-the-art fitness center, yoga room, resident lounge, community kitchen and meeting rooms establishes The Nell’s live/play environment. Outdoors, curated spaces for recreation and gathering include a resort-style pool, landscaped courtyard and entertainment area, private barbeques, a firepit, and an outdoor bar with televisions and lounge seating.  

With apartments available immediately, The Nell is offering introductory net rents from $2,142 for one-bedroom and $2,585 for two-bedroom layouts. The Nell leasing office is open weekdays from 10 a.m. to 6 p.m., and Saturday and Sunday from 10 a.m. to 5 p.m., with tours of the community and model homes available. For more information, call (732) 400-4433 or visit the recently launched property website, 

Complementing the Neighborhood 
Designed by Spiezle Architectural Group, The Nell reflects the character of its neighborhood, with the clubhouse and retail elements incorporating a transit theme. “At Prism, we are proud to have worked closely with local officials in Dunellen to bring to market a quality development,” noted Prism’s Edwin Cohen, principal partner. “The Nell already is playing a key role in the borough’s continued renaissance, and now it is bringing both new residents and retail tenants to the area.” 

In November, Prism announced leases with Blue Foundry Bank and Kessler Rehabilitation Center. The remaining 3,700 square feet within The Nell’s free-standing retail component is ideally suited for two additional retail users, such as an independent coffeehouse, restaurant or local convenience store.  

The Nell campus also includes 130 for-sale townhouses developed by K. Hovnanian Companies. This fall, residents began moving into these new homes. 

Nutley, N.J.-based Prism Capital Partners is an established leader in the redevelopment and adaptive reuse arena. The privately held owner/operator’s current Garden State multifamily projects also include Avenue & Green in Woodbridge, Wonder Lofts in Hoboken and Edison Lofts in West Orange.  


About Prism Capital Partners  
310 Kingsland Street, Nutley, NJ 07110  

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