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MONTVALE, N.J., June 12, 2018 –The Roger Fyfe Pavilion, an outdoor covered area designed for shopper respites and group events, has opened at the 231,000-square-foot Shoppes at DePiero Farm (THE FARM) in Montvale, New Jersey. The S.Hekemian Group, owner/developer of THE FARM, celebrated the open-air amenity with a dedication to former Mayor of Montvale, Roger Fyfe, which included approximately 75 individuals and dignitaries from the borough and surrounding areas.
Mayor Fyfe served Montvale from 2008 to 2015. His work as Mayor included overseeing the planning and development of the retail center, working closely with the borough’s council members and the volunteers on the Planning Board and Environmental Commission.
“Roger was a visionary for the future of Montvale,” noted Planning Board Chairman John DePinto. “Times were changing, and Roger knew this development would make a positive economic difference in our community. He worked tirelessly to bring this wonderful project to fruition.”
“We wanted this development to be very dynamic from a planning standpoint, and the result is an important project based on very innovative ideas,” said Mayor Fyfe. “I really appreciated the opportunity to work with our professionals and board volunteers in Montvale, who worked diligently to make the vision reality. We approached the project with confidence together and learned along the way. I am so proud of what happened here.”
The $125 million lifestyle center incorporates the iconic imagery of barns and equestrian stables characteristic of the area – into a warm component of the upscale shopping experience. The project is designed with rustic-looking structures and environmentally-friendly elements that complement new traditional buildings.
“The new Roger Fyfe Pavilion is an amenity that creates an open space for visitors to gather,” added Peter Hekemian, senior managing director of The S.Hekemian Group. “It is a versatile space that provides a unique setting for casual and planned events, attracting visitors, shoppers, friends and family.”
THE FARM includes a variety of retail tenants anchored by Bergen County’s first Wegman’s location, a 128,000-square-foot grocery store. Other leading tenants include The Habit Burger Grill, Chipotle Mexican Grill, Ulta Beauty, Starbucks Coffee, CycleBar and many other retailers. Brian Silbert of Silbert Realty & Management is the exclusive leasing agent for the property
“THE FARM offers residents and corporate professionals in the area a uniquely designed place to meet, shop and dine,” said Hekemian. “It is a suburban development designed as a walkable town center, creating a sense of place.”
Headquartered in Englewood, N.J., The S.Hekemian Group (SHG) develops high-quality, highly-finished real estate for long-term ownership. With over 80 years as one of the country’s most stable property owners and developers, the company’s significant and highly selective portfolio includes luxury residential, office, mixed-use and retail/lifestyle properties located in the strongest demographic areas of New Jersey, the Northeastern U.S., and California. SHG owns assets both in the private form and through the First Real Estate Investment Trust of NJ, a publicly-traded REIT (trading under the ticker symbol “FREVS”), of which the Hekemian family was a founding member.
Photo caption: Back row (from l-r): Scott L. Forman, co-president, Montvale Chamber of Commerce; Sal Talarico, former council member and police commissioner, Borough of Montvale; Roger Fyfe, former mayor, Borough of Montvale; Peter Hekemian, senior managing director, The S.Hekemian Group; Steven Fox, co-president, Montvale Chamber of Commerce. Front row (from l-r): Clint Miller, former fire chief, Borough of Montvale; Tom Sullivan, freeholder chairman of Bergen County; Assemblywoman Holly Schepisi; John DePinto, chairman of planning board, Borough of Montvale; Rose Curry, councilwoman, Borough of Montvale.