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Prism Capital Partners, LLC
200 Broadacres Drive
Bloomfield, NJ 07003

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Release Date: Wednesday, June 18, 2014

Media Contact: Evelyn Weiss Francisco (201) 796-7788

Rooftop Deck Enhances Resort Lifestyle at Luxury Loft Community

BLOOMFIELD, N.J., June 18, 2014 – Catering to renters seeking superior service, a well-designed living environment and unparalleled amenities, Parkway Lofts in Bloomfield is raising the bar for luxury loft-style living. The rental community's newest amenity, a spectacular rooftop deck, is an urban oasis where residents can connect, relax, and take in stunning panoramic views of the Manhattan skyline and Watchung Mountains.

Patterned after the luxurious Thompson Hotel in Toronto, the deck is marked by large sofas, a fire pit and plenty of comfortable seating. "One of the most coveted features of any multi-family community – particularly when the weather warms up – is on-site outdoor space," said Edwin Cohen, Prism's principal partner. "Parkway Lofts' rooftop deck is the perfect setting to interact with friends and neighbors, or simply soak up the sun and magnificent skyline from every angle."

The rooftop deck is just the beginning of this industrial-inspired community's dynamic set of lifestyle-enhancing amenities. Residents also enjoy a 24/7 attended lobby with reclaimed wood and glass walls, a fireplace and a spectacular water fountain; a 5,000-square-foot, two-level state-of-the-art fitness center; a 20-seat large-screen theater room; a private party and billiards room with a 14-foot bar, televisions and tufted banquettes; and a dog run. A 24-hour resident-only convenience store is stocked with a wide selection of grocery basics such as milk, juice, bread, eggs, soda, fresh sandwiches, energy drinks, chips, protein bars, toiletry items and more.

Luxurious Loft-Style Living

Prism Capital Partners LLC redeveloped this landmark six-story warehouse building, originally built in 1915 by The General Electric Co., into 361 beautifully appointed apartments. Floor plans include a mix of studio, one- and two-bedroom loft-style and duplex residences. Monthly rents start from the $1,500s.

Designed to blend the building's iconic history with contemporary living, Parkway Lofts' ultra-stylish residences are perfect for the urbanite on the go. Each modern-classic apartment  features 17- and 12-foot ceilings soaring above exposed columns and beams; custom lighting fixtures; island kitchens with Quartz countertops, stainless-steel appliances, glass-tile backsplashes and ample custom cabinetry; and spa-like bathrooms with custom-stone flooring and porcelain surrounds. A mix of open concept and defined spaces provides tenants with unparalleled freedom to create a home that's uniquely their own.

In addition to a washer/dryer in each apartment unit, residents also have access to larger commercial-style laundry facilities and storage lockers on each floor. A secure parking garage and additional in-building and surface parking ensure ample vehicle accommodations for residents and guests. NJ Transit's Watsessing Avenue Station is located just 1,000 feet from the development.

Residents of Parkway Lofts also enjoy a number of benefits stemming from the community's desirable Essex County location. The outstanding northern New Jersey address is in proximity to cultural and entertainment pursuits, shopping, dining, healthcare, higher education, and parks and recreation. Residents also enjoy easy access to major thoroughfares including the Garden State Parkway, and routes 3 and 46.

Parkway Lofts' on-site leasing center is located at 5 Lawrence St. in Bloomfield and is open daily from 10 a.m. to 6 p.m. No appointments are necessary. For more information, contact the leasing center at (201) 308-8200.


About Prism Capital Partners