Inserra SupermarketsFuture Shoppers
20 Ridge Road
Mahwah, New Jersey 07430

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Media Contact: Evelyn Weiss Francisco / evelyn@caryl.com / 201-796-7788

Registered Dietitian of Inserra Supermarkets Taught Six-Month Program

HOBOKEN, N.J., June 20, 2016 – Since January, more than 120 third-grade students of the Wallace School in Hoboken have been learning the essentials of meal planning and healthy eating through ShopRite of Hoboken’s “Future Shoppers” program. On a regular basis, Elisabeth Holtzer, R.D., a registered dietitian of Inserra Supermarkets, has visited the school to teach the students about focusing on the five food groups, planning meals, shopping on a budget, navigating a grocery store and reading food labels. The program culminated with a recent field trip to ShopRite of Hoboken, where students had the opportunity to test their knowledge and have some fun too.

Armed with their nutrition rubrics, the youngsters hit the aisles to plan and “purchase” breakfast, lunch and dinner on their own for a family of four. They were encouraged to choose healthy foods and have multiple food groups at each meal. At the check-out lane, the shoppers discussed their meal plans and food selections with a ShopRite dietitian. The kids earned bonus points for finding better-for-you items, such as those with a whole grain stamp and low-fat dairy products. Local middle and high school students served as volunteers during the in-store event.

“No matter what your age, knowledge is power when it comes to choosing healthy foods,” said Jenna Werner, manager of corporate retail health and wellness of the family-owned grocery chain. “The kids now feel confident in making sound food choices, and they really enjoyed shopping like ‘adults.’ We have received such a positive response to this program and are thrilled with its success.”

More than 300 students participated in the program, including students at the Washington School in Lodi and P.S. 23 in Jersey City. In addition to the ShopRites of Lodi, Hoboken and Jersey City, Inserra ShopRite locations in New Jersey include Bayonne, Columbia Park, Emerson, Fair Lawn, Hackensack, Hillsdale, Lyndhurst, New Milford, Northvale, Ramsey, Palisades Park, Wayne, Wallington and West Milford. In New York, locations include Garnerville, New City, Stony Point, Tallman, and West Nyack.

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