Sandy Crisafulli has more than three decades of agency and client-side public relations experience, and is proficient in both the business-to-business and business-to-consumer arenas. Following her career launch as journalist, Sandy joined Caryl Communications in 1992 and served as the company’s Vice President in the mid-1990s. She subsequently focused on account management, writing and media relations as a freelance contractor before her appointment to the company’s executive team as Chief Operating Officer in 2020. Sandy became Caryl Communications’ second owner in 2022 following the retirement of Founder Caryl Bixon-Gordon. Sandy has a long track record of helping clients pinpoint and communicate goals successfully, and has been involved in many award-winning marketing and public relations campaigns. Her deep experience working with print and digital media includes strategy, copywriting and editing, and media relations – with specific expertise servicing the commercial and residential real estate, healthcare, retail, higher education and technology industries.

In May of 2023, Maxine Aviles joined the Caryl Communications team as a Senior Account Coordinator. Maxine serves as an integral part of our client service teams, supporting a range of efforts, including coordination, client communication, and press release planning and distribution. She provides support to clients in a number of industries, such as commercial real estate, retail and healthcare, among others.

Before joining Caryl, Maxine interned at PR revolution and The Paterson Great Falls. She also served as an Account Coordinator at Freeman PR in Fairfield, N.J. Maxine graduated from William Paterson University with a Bachelor of Arts degree in Communication, with a concentration in PR.

A veteran journalist/digital marketing guru, Bari has more than 35 years of experience in writing, editing and developing content strategy and managing client relationships. Bari is a storyteller, first and foremost, and is passionate about getting to know clients and their “voice.” Bari can take on any topic tossed her way, but her specialties are commercial real estate, healthcare/life sciences, law and technology. Moreover, Bari brings her fun, outgoing personality to every client relationship, making it much easier to become a true partner when it comes to public relations and targeted marketing efforts. Bari’s ultimate goal? Positioning clients as thought leaders and go-to resources for their products and services. Bari earned her bachelor’s degree in journalism from Hofstra University and her post-grad social media management certification from Rutgers University. 

Lois Goldrich has seen PR from both sides. As editor of an independent newspaper covering northern and central New Jersey, she evaluated story pitches and press releases from the journalist’s perspective. As director of public affairs for a large nonprofit, she wrote those releases and pitched them to a variety of media outlets. Lois joined Caryl Communications in 2022 and is engaged mainly in writing stories for clients in the areas of skilled nursing and multifamily real estate. Her forte is story-telling — whether focusing on individuals or the facilities they serve, or describing the environments in which our clients function and the causes to which they are devoted. She also brings with her years of experience producing newsletters, magazines, and a full range of publicity materials.

Ken Hunter, APR, has held senior communication positions and consulting roles in healthcare, real estate, consumer products, and more. One of his specialties is crisis communication. He has also led PR and marketing communication teams for 25 years, and previously worked as an editor on several trade and consumer magazines. Ken is an adjunct professor in NYU’s graduate program and Rutgers University’s undergraduate and professional PR programs. He is a past president of both the N.J. and Pikes Peak chapters of the Public Relations Society of America (PRSA), holds the Accredited in Public Relations (APR) designation from PRSA, and is a Syracuse University graduate.

Ellen, who joined our team in 2001, possesses extensive PR experience in a range of industries, from commercial real estate to healthcare to nonprofits. She brings a strong background in journalism to her work, having served as a reporter for Bergen County Newspapers, which formerly published a collection of local weekly papers. Previously, Ellen worked in the recruiting and training departments of McKinsey & Company, a global management consulting firm. She graduated from Gettysburg College with a Bachelor of Arts degree in English.

David Wilderotter is an Account Coordinator at Caryl Communications. David joined the team in 2022 and focuses on clients in a variety of industries, including healthcare, architecture, and commercial and residential real estate. David’s primary duties include content creation, press release drafting and distribution, and client communication. Prior to joining Caryl, David interned at Pace Public Relations. He also worked as a Reality TV News Writer for Screen Rant. David graduated from Monmouth University in May 2022 with a bachelor’s degree in communication, with a concentration in Media Studies and Production