OUR STORY
Staying True, Embracing Change
Great teamwork, impeccable client focus, professional writing, skilled media relations and impressive results have distinguished Caryl Communications as one of New Jersey’s top public relations firms for four decades. Our talented team remains highly dedicated to promoting clients’ brands, expertise and successes.
Yet so much has changed since we opened our doors in 1984. The evolution of technology and shifting media channels have completely transformed PR and marketing communications. Caryl Communications has responded accordingly, and we are leveraging new tools and opportunities every day to uphold and enhance the value of our service.
What We Do
Caryl Communications has the ability and agility to support clients as a full-service PR and marketing communications partner. We also work on a project-by-project basis.
Communication Strategy
We collaborate with clients on all aspects of B2B, B2C and internal communications, including message development and delivery.
Public Relations Services
Our comprehensive suite of public relations services helps clients reach and engage their target audiences – and grow their businesses.
Media Relations
Clients benefit from our established network of local, regional and national media contacts who trust us to bring them newsworthy stories.
Digital Marketing Support
Where PR and marketing meet, we specialize in message creation for social platforms, email and web-based marketing campaigns, websites, and more.
Crisis Communications
Strategic planning, transparency and sensitivity remain at the heart of our work when guiding clients in responding to challenging situations.
Industries We Serve
Leadership
Sandy Crisafulli
President, sandy@caryl.com
Following her career launch as journalist, Sandy Crisafulli joined Caryl Communications in 1992 and served as the company’s Vice President in the mid-1990s. She subsequently focused on account management, writing and media relations as a freelance contractor before her appointment to the company’s executive team as Chief Operating Officer in 2020. Sandy became Caryl Communications’ second owner in 2022 following the retirement of Founder Caryl Bixon-Gordon.
Under Sandy’s direction, Caryl Communications continues to thrive and build on our legacy. The agency and leadership are consistently honored with an array of annual “top PR firms,” “women-owned business” and “power” rankings by leading regional publications.
Testimonials
We take great pride in our clients and their successes. Here’s what they have to say about us!
We’ve had the pleasure of working with Caryl for several years, and the experience has been nothing short of outstanding. Sandy and her team are responsive, professional, and exceptionally talented writers. Their strong relationships with the local news community have consistently led to meaningful placements that raise our visibility. We couldn’t be more pleased and would highly recommend Caryl to any organization seeking a trusted PR partner.
Working with Sandy and the great team at Caryl Communications has been a game changer for our organization. Over the past 7 years, we have built a strong and trusting partnership that has truly elevated our public relations strategy.
We are so fortunate to have found Caryl Communications. Since we began working with the team in 2022, their contribution and insight have positively impacted our business. They really care about us and are a pleasure to deal with. I give them my highest recommendation – you won’t be disappointed.
Working with Sandy and her team over the past four years has been a tremendous asset to our organization—not only as our trusted PR voice, but also as a valuable source of professional insight and guidance throughout our organization’s growth. Their commitment to our success is unwavering. I feel fortunate to have them as a partner and give them my highest recommendation.







