Staying True, Embracing Change

Great teamwork, impeccable client focus, professional writing, skilled media relations and impressive results have distinguished Caryl Communications as one of New Jersey’s top public relations firms for four decades. Our talented team remains highly dedicated to promoting clients’ brands, expertise and successes.

Yet so much has changed since we opened our doors in 1984. The evolution of technology and shifting media channels have completely transformed PR and marketing communications. Caryl Communications has responded accordingly, and we are leveraging new tools and opportunities every day to uphold and enhance the value of our service.

What We Do

Caryl Communications has the ability and agility to support clients as a full-service PR and marketing communications partner. We are also happy to work on a project-by-project basis.

Communication Strategy

We collaborate with clients on all aspects of B2B, B2C and internal communications, including message development and delivery.

Public Relations Services

Our comprehensive suite of public relations services helps clients reach and engage their target audiences – and grow their businesses.

Media Relations

Clients benefit from our established network of local, regional and national media contacts who trust us to bring them newsworthy stories.

Digital Marketing Support

Where PR and marketing meet, we specialize in message creation for social platforms, email and web-based marketing campaigns, websites, and more.

Crisis Communications

Strategic planning, transparency and sensitivity remain at the heart of our work when guiding clients in responding to challenging situations.


Sandy Crisafulli

President, sandy@caryl.com

Following her career launch as journalist, Sandy Crisafulli joined Caryl Communications in 1992 and served as the company’s Vice President in the mid-1990s. She subsequently focused on account management, writing and media relations as a freelance contractor before her appointment to the company’s executive team as Chief Operating Officer in 2020. Sandy became Caryl Communications’ second owner in 2022 following the retirement of Founder Caryl Bixon-Gordon.

“Not everyone has the advantage of learning the PR business from one of the industry’s best, and it’s certainly a rare chance – 30 years later – to be given the opportunity to continue that mentor’s legacy. I am incredibly grateful for Caryl’s influence, and so appreciative of the outstanding clients and talented team that are carrying the company into the future.”


We take great pride in our clients and their successes. Here’s what they have to say about us!

Our marketing department has worked with Caryl Communications for more than 25 years, so the team there truly knows our business and culture; they understand the “Levin Way” and all that we want to achieve. As PR and communication specialists, they really are an extension of our in-house team – it’s a special relationship.

Melissa Sievwright

VP of Marketing, Levin Management Corporation

We have had the pleasure of working with the team at Caryl Communications on multiple occasions in conjunction with event planning services and earned media coverage for our recent expansion to two new locations. We would recommend their services without reservation.

Albert Saad

CEO, American Family Care (AFC) – Aberdeen | Cedar Grove | Clark | Livingston | South Plainfield | West Orange

We have been working with Caryl Communications for the past three years, and they have consistently exceeded our expectations. Their expertise in public relations, coupled with their deep understanding of the healthcare industry, has helped elevate our brand and establish the reputation of our client facilities.

Shaina Weiss

V.P. of Marketing and Brand Strategy, Noble Care

We are so fortunate to have found Caryl Communications. Since we began working with the team in 2022, their contribution and insight have positively impacted our business. They really care about us and are a pleasure to deal with. I give them my highest recommendation – you won’t be disappointed.

Laura Kosik

Marketing Executive/Public Relations/Corporate Communications, Garden Communities

We’d love to connect with you.