Staying True, Embracing Change

Great teamwork, impeccable client focus, professional writing, skilled media relations and impressive results have distinguished Caryl Communications as one of New Jersey’s top public relations firms for four decades. Our talented team remains highly dedicated to promoting clients’ brands, expertise and successes.

Yet so much has changed since we opened our doors in 1984. The evolution of technology and shifting media channels have completely transformed PR and marketing communications. Caryl Communications has responded accordingly, and we are leveraging new tools and opportunities every day to uphold and enhance the value of our service.

What We Do

Caryl Communications has the ability and agility to support clients as a full-service PR and marketing communications partner. We are also happy to work on a project-by-project basis.

Communication Strategy

We collaborate with clients on all aspects of B2B, B2C and internal communications, including message development and delivery.

Public Relations Services

Our comprehensive suite of public relations services helps clients reach and engage their target audiences – and grow their businesses.

Media Relations

Clients benefit from our established network of local, regional and national media contacts who trust us to bring them newsworthy stories.

Digital Marketing Support

Where PR and marketing meet, we specialize in message creation for social platforms, email and web-based marketing campaigns, websites, and more.

Crisis Communications

Strategic planning, transparency and sensitivity remain at the heart of our work when guiding clients in responding to challenging situations.


Sandy Crisafulli

President, sandy@caryl.com

Following her career launch as journalist, Sandy Crisafulli joined Caryl Communications in 1992 and served as the company’s Vice President in the mid-1990s. She subsequently focused on account management, writing and media relations as a freelance contractor before her appointment to the company’s executive team as Chief Operating Officer in 2020. Sandy became Caryl Communications’ second owner in 2022 following the retirement of Founder Caryl Bixon-Gordon.

“Not everyone has the advantage of learning the PR business from one of the industry’s best, and it’s certainly a rare chance – 30 years later – to be given the opportunity to continue that mentor’s legacy. I am incredibly grateful for Caryl’s influence, and so appreciative of the outstanding clients and talented team that are carrying the company into the future.”


We take great pride in our clients and their successes. Here’s what they have to say about us!

Our marketing department has worked with Caryl Communications for more than 25 years, so the team there truly knows our business and culture; they understand the “Levin Way” and all that we want to achieve. As PR and communication specialists, they really are an extension of our in-house team – it’s a special relationship.

Melissa Sievwright

VP of Marketing, Levin Management Corporation

Caryl Communications is our go-to PR agency for projects in northern New Jersey, including planning and publicity for high-profile grand openings and other events. Time and again, I have been impressed with the Caryl team’s professionalism, responsiveness and creativity – and the results they achieve.

Peter Hekemian

Senior Managing Director, The S.Hekemian Group

Since IBS’s earliest days, we have relied on Caryl Communications as our public relations and marketing partner. They are experts when it comes to anticipating our communication needs and conveying our company’s unique story. That’s not always an easy lift, as our software products and support services are complex and very industry-specific. They do a great job making our ‘news’ accessible and interesting to a broad audience.

Michael Mullin

President, Integrated Business Systems (IBS)

I have been working with the Caryl Communications team for 15 years. They are creative, proactive and trusted partners.

Barbara A. Morford

Senior Director - Policy & Communications, NAIOP New Jersey Chapter

We’d love to connect with you.