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Second Annual ‘Squish-A-Wish’ Initiative to Benefit CHOP Children’s Fund 

WEST LONG BRANCH, N.J. (Sept. 18, 2023) – In conjunction with National Childhood Cancer Awareness Month, Norman’s Hallmark has launched its second annual “Squish-a-Wish” fundraiser. The card and specialty gift retailer – with store locations at  Consumer Centre in West Long Branch (311 Route 36) and throughout the region – will donate a portion of proceeds from every Squishmallows stuffed toy purchased in its stores and online from Sept. 18-30 to the CHOP Children’s Fund at Children’s Hospital of Philadelphia.     

The fundraiser provides Norman’s customers and store associates an opportunity to make a difference in the lives of children and young adults that have been affected by cancer, according to Howard Henschel, Norman’s president and chief executive officer. “It’s part of our DNA to support the communities in which we do business,” said Henschel. “The work taking place at CHOP is truly inspirational. It’s our honor to once again raise funds and awareness to help the hospital’s vital mission during Childhood Cancer Awareness Month.” 

Employee-owned Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Squishmallows, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen and Godiva, among many others.    

Norman’s Hallmark currently operates 73 locations. With roots dating back over 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence. 


About Norman’s Hallmark 
105 Terry Drive, Newtown, Pa., 18940   

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Media Contact:                                   
Maxine Aviles/Jamie Platt 
Caryl Communications
201-796-7788 /