September, already? Summer flew by in a flash, continuing a year that has brought great new opportunities and results for the Caryl Communications team and our clients. On the PR agency front, conversations around AI and the changing media landscape remain front and center. In comparing notes and brainstorming with our PR Boutiques International colleagues around the world and creative agency friends closer to home, there is no doubt that staying tech-forward and nimble is essential as we work to be the best possible communication partners for our clients.
Likewise, we’ve enjoyed talking with anyone who will listen about how we’re incorporating AI to move the needle in our own operations, enhance program outcomes, and inform the services we offer today and will offer moving forward. What are our team’s favorite day-to-day uses of our AI agency management platform and other approved AI software products? Research tops the list – talk about speed and depth for, well, knowing everything about anything!
AI agents are helping us ideate, refine strategy, create step-by-step plans and ensure quality control. We’re training individual dashboards for our retainer clients, and using and building workflows for reporting, media interview prep, industry news briefings, proposals and presentations. Writing copy? Not so much (our ace writers have that covered), but we are seeing the time-saving beauty of AI-generated transcripts from meetings and interview calls, and the discovery-phase efficiency of clients using AI to put their thoughts “on paper.” Looking forward, we’re exploring AI-centric opportunities for enhanced services in the areas of competitor intelligence, generative engine optimization (GEO) and more.
It’s an exciting time – and one we are approaching with curiosity, pragmatism and care. Perspective is important here, and that’s where the “People-Powered” part of our AI-Forward, People-Powered.™ agency model comes in. The capabilities of new technologies are incredible. They make experts faster, however they do not transform rookies into veterans. Our value as a PR partner stems from the relationships, judgement, instinct, creativity, accountability and decades of experience that make Caryl Communications who we are.
Cheers,
Sandy
How is AI transforming your business? We’d love to compare notes. Reach out to sandy@caryl.com, and let’s talk over coffee (in person or virtual!).
Read more about our AI-Forward, People-Powered.™ approach, here.