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Full-Format Store Offers Card and Gift Items for Every Occasion  

The Shops at Windsor Green

PRINCETON, N.J. (Jan. 8, 2024)Norman’s Hallmark, an employee-owned company and the nation’s largest independent owner of Gold Crown Hallmark stores, has reinforced its regional footprint with the opening of a brand-new location at The Shops at Windsor Green. The Whole Foods-anchored shopping center is located at 3495 Route 1 in Princeton.   

The new retail shop occupies 5,600 square feet at The Shops at Windsor Green. “We are pleased to bring one of our full-format stores to the Princeton community,” said Howard Henschel, Norman’s Hallmark president and chief executive officer. “The Shops at Windsor Green provides us with a highly visible location along the desirable Route 1 corridor, just minutes from Princeton University. Our store is well located within the center right next to Staples and Marshalls. It’s a great center and a wonderful place for us to be.”    

Norman’s Hallmark – which now has 76 locations – began as a single store in Trenton more than eight decades ago and has always maintained a presence in the greater Trenton/Princeton region. “Norman’s is committed to this marketplace,” Henschel said. “The opening of our Princeton location marks an exciting new chapter in serving the regional community with additional expansion currently under consideration.” 

Norman’s is looking for individuals to join its growing team at The Shops at Windsor Green. For more information on current job opportunities, visit 

Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Squishmallows, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen, and BOGG Bags, amongst many others.   

Norman’s Hallmark is a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong ecommerce presence. 


About Norman’s Hallmark
105 Terry Drive, Newtown, Pa., 18940   

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Media Contact:                                   
Maxine Aviles/Jamie Platt 
Caryl Communications
201-796-7788 /